The Birth Of Ethereality

Ethereal Regalia is a brand conceptualized and brought to life by Bulgarian artist Jorj Simeonov.
Focusing heavily on sustainability, premium craftsmanship and painted one-of-one pieces, Ethereal Regalia aims to be the raw image of life, culture and ego of everyday people reflected directly on garments.
The brand is currently based in Sofia.



To match the quality of our designs we use sustainable luxury streetwear blanks made in Europe​. Most of our products are entirely manufactured in Sofia.
Our pieces are not only meant to be kept in the closet as trophies, but worn casually and fearlessly.



A great portion of our pieces are heavily inspired by once-in-a-lifetime individuals and their astonishing achievements.
Other pieces are made to reflect the inner workings of our contemporary world.
A huge portion of the work is also aimed to be the purest embodiment of the artist's view on life - feelings, philosophies and fears poured on a blank piece of clothing.


Thank you for being part of our journey!

Check out our Catalog